Strategic public relations is a means to an end. And the end is not ink (although we DO generate a lot of that); it’s quantifiable business results. Our team has an ever-expanding inventory of Obsidian hardware to garner rock-solid results for our clients! Here’s a quick glimpse:

  • Promoted a summer 2008 open house for a local wellness facility, which attracted 2,000-3,000 people in a single day.
  • Worked with a local men’s clinic to double client volume within six months after opening its doors.
  • Assisted a local wellness facility in recruiting more than 1,200 new memberships to its roster in a 12-month period.
  • Attracted 280 new patients in the first four months of operation at a new dental practice.
  • Helped a local health care clinic increase patient volume by 31 percent and revenue by 20 percent in 2008.
  • Attracted 450 new memberships in a single month for a local wellness facility.
  • Helped double projected revenue in the third full month of operation at a Memphis dental practice.
  • Developed a consumer awareness campaign for a professional organization that was so well-received that sister associations across the country have asked about licensing and using the campaign in their own markets.
  • Coordinated a health care consumer product launch in 2008 that has garnered more than 150 print, TV and online stories so far, including interest from major media outlets such as O Magazine, Redbook, Marie Claire, Condé Nast Traveler, Shape, Southern Living, Washington Post, Dallas Morning News, Men’s Journal, Martha Stewart Show, Tyra Banks Show, The Doctors, The Knot, Chicago Tribune, Real Simple, Prevention, Self, Massage Magazine, American Cheerleader, CNET, Engadget and Popular Science.
  • Garnered more than $3 million in estimated publicity for a biomedical products company over the course of a product launch.
  • Garnered 200 stories/mentions for the 2008 election “pint poll” at The Flying Saucer, including a live CNN satellite feed two weeks before the presidential election, FORBES online, Draft Magazine online and TV coverage in some of the nation’s top markets
  • Earned 20 stories/mentions in Memphis-area news media for two consecutive not-for-profit events, including coverage on two television stations and a front page photo onThe Commercial Appeal.