Research
No communications campaign will be on-target if the proper research hasn’t been conducted. From focus groups to surveys and case studies to literature reviews, make sure your PR work gets off on the right foot.
Research
No communications campaign will be on-target if the proper research hasn’t been conducted. From focus groups to surveys and case studies to literature reviews, make sure your PR work gets off on the right foot.
Strategic communications planning
Any public relations strategy or tactic is only as good as the strategic communications plan that drives it — meaning that planning is everything. One of the best ways to address problems, maximize opportunities or manage your company’s reputation is to take a strategic, research-based approach. Obsidian can develop a comprehensive communications plan designed specifically for your company and implement it with the results you need.
Issue management
The best way to avoid a fire: Survey your environment and never let the first spark hit the carpet. This is a major public relations function that often goes underused in business today. Let Obsidian help your company monitor trends and stakeholder responses.
Crisis preparation and management
What is a crisis? Anything that can cause the success or failure of your business. And there are two ways to deal with a crisis. The right way and the wrong way. Much crisis work can be done proactively, easing tensions and allowing for better responses when a crisis actually occurs. When the fire does start kindling, let Obsidian’s crisis management team help your company communicate with key stakeholders and protect one of your company’s most precious assets — its reputation.
Daily news monitoring and media reporting
This service is better than your dog. It will deliver news every day right to your digital front door. Build a profile specific to your needs, then have your company’s news, competitor news and industry news in your management team’s hands by 9 a.m. every business day. It’s the best way to keep your colleagues informed of how you are making headlines, what the competition is up to and what’s happening in your industry. And we’ll submit monthly and yearly reports outlining how much all those headlines are worth.
Internal communications
One of a company’s most important stakeholders is its employee base. Whether you’re dealing with low employee morale, battling retention problems or launching a new internal process, strategic internal communications is the answer.
Media training
Before the curtain goes up or the camera goes on, make sure your company or organizational spokesperson is prepared to do media interviews the right way — keeping your reputation sparkling.
Ambassador training
Your employees are your greatest ambassadors. So teach them well and send them forth to communicate your key messages. This one-day training session is the best communications investment your company will make all year long.
Writing
From annual reports to feature-length pieces, Obsidian has a writer perfectly suited for your project.
Event planning
An integral part of any successful communications plan is creating unforgettable special events — whether it’s a news conference, a product launch or a holiday party.
